Thinking outside the box.
Creative Strategy is drafting the component of the marketing message determining who should be conveyed to and in what tone.
It enhances and facilitate the creation of a campaign. Driven is the goal but the excitement element for those that see it as well. Preparation of the strategy is always set before the launching of any campaign, drawing the outlines or the blueprints.
The 4 steps to develop a creative strategy
- We will work on identifying the problem and solving it.
- Looking at things from different perspectives, by creating & considering many options.
- Filter selected options.
- Choose the best solution and execute.
Elements of creative strategy?
It consists of six elements:
- Creative objective
- Target market
- Primary selling proposition
- Secondary selling
- Proposition support
- Tone & manner
Why is it important?
- Saves money & time.
- Provides values to your customers by creating strong connections through ads.
- Develops brand recognition.
- Allows us to solve problems easily with more innovation.
- Optimizes the business by developing new ways of product improvement