Brand strategy is a systematic plan defining the clear vision and articulation of how a brand will create attractiveness and demand on the market and commitment or influence among key stakeholder. There is no prescription or template for developing a brand strategy as it needs to be based on your company’s, industry’s and competitive specific variables in order to allow the brand to successfully represent the a strategic vision driving business performance, culture & attitude.
The BluNet assists companies to define their brand or brand portfolio strategy. We offer advice, tailored to client specific needs and assists firms on the following matters:
- Brand positioning
- Brand change/ transfer – migration process
- Brand architecture
- Market your brand through social Media Portal.
- Increase traffic to your online store.