Pay Per Click (PPC) Management
What are PPC Ads?
Pay Per Click (PPC) ads are the paid ads that appear at the top and on the side of Google, Yahoo!, Facebook, LinkedIn and Bing search results.
How do they Work?
Charges are incurred only when a searcher clicks on the ad. These ads are highly effective in driving quality traffic to a website and helping webmasters determine which keywords are most efficient in attracting customers.
Why is PPC a Good Supplement to SEO?
Unlike search engine optimization (SEO), PPC ads start driving traffic to websites as soon as the campaign is put into place. New SEO campaigns can take anywhere from 3-6 months before our clients start seeing results. BluNet’s pay per click management services can drive immediate traffic to your site and test out which keyword combinations work best (i.e. which have the best click-through rates and conversions) while SEO efforts get off the ground.
It seems easy to open accounts with Google AdWords and Microsoft adCenter and run campaigns, but poor management can have costly results. Most campaigns need extensive, ongoing analysis and a precise understanding of various marketplace nuances. Our PPC services pay for themselves many times over by increasing efficiency and freeing your time to what you do best: run your business.
Blunet creates value for our clients through a cycle of strategy, testing, and optimizing to continuously find new ways to improve campaigns. We strive to break records each month to avoid the set-it-and-forget-it mentality that commonly plagues ongoing marketing efforts.
Successful Pay Per Click (PPC) campaign management is far more than managing bids, much to the chagrin of our clients’ competitors. We combine copy writing skills, keyword research, and conversion optimization to achieve the custom goals made in collaboration with your business.
Effective Pay Per Click (PPC) ads can breed significant traffic increases in a short amount of time, and as a PPC management company with strong ties to all other forms of Internet marketing, we have the ability to use a variety of tactics to increase your ad profits. The only disadvantage is that as soon as the PPC budget runs dry, the benefits disappear; SEO effects are much more long-term.
Competitive short-term keywords (e.g. “real estate”) can cost upwards of $10 per click. As a leading pay per Click Company, Blunet completes an extensive keyword analysis project for each client before any money is spent. We target long-tail keywords (e.g. “San Diego condos for sale”). This will result in a lower cost per click and a higher quality of traffic (buyers vs. shoppers) being directed to your site.
Regardless of whether you choose a pay per click agency for your online advertising needs or not, the benefits of a PPC campaign are clear. With the right mix of keywords, you can see immediate profits for your business.