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Understanding the Advantage and Power of SMS broadcasting

Why limit marketing campaign to traditional media, when you can use other cost-effective channels, such as SMS? Sending text messages does not cost much, but can create a positive impact. If you have not considered SMS messaging before, you might want to start using it now.

On SMS broadcasting

SMS broadcast campaign is where you send one text message to a number of people, which is more convenient than sending SMS one at a time. Although personalization matters in text marketing, there are instances when bulk SMS provides a better and quicker option.

For this marketing strategy to work, you must collect plenty of phone numbers and build a database. The best way you can do this is to send SMS that gives prospects a choice to opt-in for mass text messaging. We use 10 digit phone numbers such as (962) 565-8888 so that you will know immediately that it’s a local phone number.

With a bank of phone numbers, you can then send information about your promo through a text blast service. Using the promo code received, prospects will then be prompted to visit your store and take advantage of your special offers.

Now that you understand how bulk SMS works, it’s time to find out what benefits it will bring to business owners like you.

It offers great convenience

Whether it is through mobile or online SMS, text messages remain to be a great way to communicate. What is even better is that they are easier to create and disseminate, especially when SMS broadcast is used. Using just one number to send to many, you can cut down on advertising time and efforts.

It enables you to send important notifications at an affordable cost

Compared to traditional media, sending text messages by bulk is relatively inexpensive. But the response rate is staggeringly high, which is something you would not achieve through print advertising. You can send mass text messaging to announce special promotions, create customer surveys and other campaigns without spending a lot.

It guarantees a direct response

As long as the content of the SMS appeals to a client, a direct and quick response is almost always guaranteed. What does it take for a prospect to respond, anyway? Knowing that they’re dealing with a local phone number can put them at ease and thus respond quickly.

So how does bulk SMS compare with traditional media?

It boasts a read rate of up to 90%, with 32% of recipients responding immediately. Email newsletters only have an open rate of around 15% with no guarantees of a response. Flyers and brochures may be read the moment they are received, but they often make their way to archives or the waste basket. This only shows that SMS messaging can do wonders for your business. Used right and with enough incentive to generate leads, you will have more opportunities for conversion.

Want to make the most of SMS broadcasting? Let a voice and carrier provider do the hard work for you. Blunet  Systems have the tools and expertise to handle this task and ensure positive and profitable results.

 

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the marketing industry has always been on the cutting edge. These days, SMS marketing – especially text messaging marketing campaigns – is one of the most vibrant sectors in an exciting industry. Considering how much we use our mobile phones, that shouldn’t come as a surprise.

Many business owners are slow to pick up the trend, however, relying exclusively on more expensive forms of marketing like print advertisements and paper coupons. Don’t make that mistake. Here are a few reasons why SMS marketing should be an integral part of your company’s campaign:

It’s Easy to Use

Getting your message out to potential customers is easy. Just send a mass text message to everyone on your call list. There’s little strategy required, and no other advertising medium allows you to meet more people in such a short amount of time.

SMS marketing is also inexpensive, as it doesn’t require you to buy advertising space or print materials. You simply need to pay for mobile services. Research has shown that text messages have a 99 percent open rate. That’s a lot of bang for your buck.

It Creates a Unique Experience

Traditional forms of advertising keep the customer relatively passive; whether it’s watching a TV commercial, reading a magazine or glancing at a billboard while driving to work, the potential customer isn’t actively engaged. SMS marketing software can change that.

More and more SMS ad campaigns are interactive, allowing the target to choose their role in the process. And the sky is the limit. How much you want to customize the campaign for the customer is up to you.

It Supplements Other Aspects of Your Campaign

SMS marketing adds an active component to your overall marketing campaign. With an instant call to action, in-advertisement links to products and services, and direct communication between potential customers and your representatives, there is no better way to engage customers.

For example, a traditional video advertisement will help pique interest in your product. Coupling that with a well-timed text message marketing campaign, and you have more customers acting on the buzz you’ve already generated.

It’s Easier to Measure ROI

Text message marketing campaigns help boost digital marketing ROI through analytics. Any digital marketing campaign has built-in analytics, so you can track who is responding where and when, and how lucrative their business is.

Real-time analytics also make it easy to calculate cost per customer acquisition (CPCA), a crucial consideration for any business. CPCA is then boosted by keeping costs down while reaching more people.

It Takes Your Offline Audience Online

Upgrading to an SMS marketing campaign allows you to track data in real time. But it means so much more than better analytics. It also keeps you closer to your customers, allowing you to better serve them.

Keeping customers active, and expanding the range of services immediately available to them, means your business will bring in much more revenue over the customer’s duration.